Matrix Orbital Heads to Las Vegas
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Matrix Orbital will be heading to the bright light city this coming week. Unfortunatley we can't trade our displays in for casino chips. Instead we'll be occuping booth #4713 at the EDS Conference being held at the Paris Hotel on the Las Vegas Strip. EDS is the annual meeting-place and marketplace for the global community of manufacturers of electronic components, instruments and accessories and the electronic distributors and manufacturers' representatives through whom these products are brought to market. It includes exhibits, educational programs, and scheduled meetings or conferences between participating companies....
Matrix Orbital will be heading to the bright light city this coming
week (May 2-4). Unfortunately we can't trade our displays in for casino
chips. Instead we'll be occupying booth #4713 at the EDS Conference
being held at the Paris Hotel on the Las Vegas Strip. EDS is the annual
meeting-place and marketplace for the global community of manufacturers
of electronic components, instruments and accessories and the
electronic distributors and manufacturers' representatives through whom
these products are brought to market. It includes exhibits, educational
programs, and scheduled meetings or conferences between participating
companies.Companys on the roster include 3M, Arrow Electronics, Future, Active-Tech, Digi-Key, and much more.
The Electronic Distribution Show and Conference is an annual trade show and meeting place for manufacturers of electronic components, test instruments, and accessories, for the distributors through whom they bring their goods to commercial, industrial and institutional users, and for the manufacturers' representatives who provide the year-round interface. EDS incorporates exhibits, workshops and seminars, and private conferences, designed to stimulate interest and educate attendees about matters affecting the industry.
Attendance at EDS is typically about 5000 individuals, divided relatively equally among exhibitor, distributor, and manufacturers' representative personnel. EDS has superb market penetration, attracting some 80% each year of the target audience of companies who distribute electronic components. Electronic distribution is a compact industry, so that computes to about 1200 distributor attendees from 500 companies. When you divide that number among 400 manufacturer-exhibitors, participating in meetings that often run half an hour or longer, you understand why it's so important for exhibitors to take aggressive action to be sure to attract the distributors they want to see.
EDS has a multi-faceted program to bring people to Las Vegas, including heavy direct mail (USPS and Email), advertising in all the key industry magazines and newspapers, presentations at trade association meetings and other industry gatherings, a volunteer task force of manufacturers' representatives who "talk up" the show in their territories, etc. In addition, EDS pioneered the concept of the conference suite on the exhibit floor to keep more people downstairs more of the time. This also helps distributors squeeze in more meetings by saving them the time that might otherwise be spent in vertical travel from hotel suite to hotel suite. Nonetheless, one reality is that EDS is more and more an appointment-oriented event where the successful exhibitors are those who build their own traffic through advance promotion and advance scheduling of meetings.
Las Vegas comes out on top every time EDS surveys the industry on the best place. That has something to do with value -- low priced plane fares without a Saturday stayover, deluxe hotel rooms over $100 a night less than comparable rooms in most big cities, favorable rates for exhibit services, etc.
But the other big point is that the industry likes the
under-one-roof idea, with exhibits, conferences, seminars and housing
all in the same place. There are very few facilities that offer enough
rooms, and suites, plus adequate space for exhibits, seminars,
meetings, conferences, etc., all in the same complex!
The Electronic Distribution Show and Conference is operated
not-for-profit under the sponsorship of the three electronic industry
trade associations most concerned with distribution, ECA, ERA, and
NEDA. (Originally organized by manufacturer groups in 1937, the
distributor association joined in a year or so later, and the
Electronics Representatives Association became an equal partner in the
early 1970's.)
We hope to see you out there if your in town or attending show! Don't forget, we are in booth #4713.
For more information you can visit the EDS website: http://www.edsc.org
Last modified 2008-10-28 03:10 PM
